Premium tea capsule brand gets disruptive redesign

Nestle’s premium tea capsule system, SPECIAL.T, has relaunched with an iconic and disruptive new design by B&B studio .The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through the new packaging. B&B studio was tasked with creating a new look for the brand’s capsules and the machine packaging to deliver SPECIAL.T tea expertise direct to the consumer with just the touch of a button.

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