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Sri Lanka is the magnificent location of Five Roses’ new ad, selected not only because of its historic contribution to tea culture , but also because of the feeling of wonder and magic that is an intrinsic part of this destination. “When Five Roses approached us to refresh one of South Africa’s best loved heritage brands, we wanted to pay tribute to its iconic status with a commercial that had a sense of scale – something epic,” explains Adam Weber, Partner & Executive Creative Director at M&C Saatchi Abel.

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